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The Google Chromebook: Underdog No More

By Jason Zhang, Marketing

This past quarter, for the first time ever, tech giant and industry leader Apple finally suffered its first loss in sales against none other than the Google Chromebook. Analyst firm IDC released data detailing that in the most recent quarter, sales of Google Chromebooks in the U.S. have surpassed those of Macs by a whopping 37% (Apple Insider).


“Manufacturers including Dell, Lenovo, and HP sold over 2 million Google-powered Chromebooks combined, versus around 1.76 million Macs, IDC estimates.”
(Business Insider).

 

How and why did this happen? While IDC notes that a large number of Chromebook purchases were for schools and student usage, there are a few reasons that may indicate the cause beyond solely academic purposes. Many are now weighing the technological and price benefits of Chromebooks versus the costs of Macs. Not only are Chromebooks about one-fifth the cost of a Macbook Air, their perfect fit for Google Cloud services coupled with versatility in size and shape also position them as the better option for many buyers (Tech Insider).

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However, perhaps what’s more notable is an impending major update for Google Chromebooks:

 

“Those same Google Chromebooks are getting full access to Android’s Google Play store, opening the door for those laptops to run a significant portion of the 1.5 million Android apps out in the wild” (Business Insider).

 

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Now this spells some big problems for Microsoft, as Windows 10 is already failing to square up against the sleek, versatile, and cheap Chromebooks soon-to-be equipped with all those Android apps. Yet Apple on the other hand, doesn’t need to worry as much as one might think.

 

Apple saw sales increase to 5.5 million units, up by 3% year-over-year. The Mac is one of Apple’s most successful product lines when compared to the broader industry: Sales have continued to increase, despite an overall decline in PC sales every year” (Business Insider).

 

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According to research conducted by Gartner, Apple was the only company that did not see a decline in global PC sales during the past holiday quarter, so it needn’t be too concerned. However, this overall decline reveals the PC industry’s increasing irrelevance, as it lacks the innovation and growth that many mobile, 2-in-1, and tablet computing devices now exhibit. In order to counteract this falling trend, Sean Burke, Corporate VP and General Manager of AMD, claims that “PCs have to become even more like their mobile competitors in function and not necessarily form” (LinkedIn).

 

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Why is this important? The slumping PC leaves more room for innovative technology that can adapt to an increasingly mobile industry. Now, in this wave of new technology and smaller devices, there is ample opportunity to leave an older technology behind and move to swift, customizable, and versatile computing. The combination of the widely successful Android platform and its many apps with Google’s small, fast, and cheap Chromebooks is yet another ode to an industry’s shift towards smaller devices with increasing functionality. It’s becoming glaringly obvious where Keyssa’s technology will soon be called upon to play its vital role in connecting and transferring data.

 

Check out the full articles here:
IDC: Chromebooks vs Macs

http://appleinsider.com/articles/16/05/23/idc-200-350-chromebooks-shipped-37-more-us-units-in-q1-vs-apples-1200-macbooks

Best Chromebook Features

http://www.techinsider.io/best-google-chromebook-features-2016-5

Google Beat Apple

http://www.businessinsider.com/google-chromebooks-outsell-apple-macs-2016-5?_ga=1.196111279.280841462.1464106618

Apple’s Good Holiday Quarter

http://www.businessinsider.com/apple-had-a-good-pc-holiday-quarter-2016-1

A PC Manifesto

https://www.linkedin.com/pulse/pc-manifesto-innovate-emulate-capitulate-warning-makers-sean-burke?trk=hp-feed-article-title-comment

 

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